TRAINING SEMINAR
Rumford Fireplace Marketing
5/15/12

FEATURES
  • big tall openings
  • clean-burning
  • efficient
  • solid masonry
  • support system
BENEFITS
  • right for big rooms, tall ceilings
  • approved where emssions regulated
  • useful heat - emergency
  • will last many years
  • smooth job - happy customers
Sales Opportunity: First, don't un-sell it.

Your customer says: "I think I'd like one of those Rumford fireplaces like I saw on the This Old House TV show last month."

YOU COULD SAY
"Oh those Rumfords are over-rated and way too expensive. Why don't you get one of those "zero-clearance" fireplaces and I'll build you a fancy stone front."

YOU SHOULD SAY
"That's a great idea. I just went to a workshop at Metro Brick and I was impressed with how big and good looking those masonry Rumfords are."

Sales Opportunity: Make a suggestion.

Your customer says: "I don't think we'll put a masonry fireplace in this house. They are just too expensive and I've heard they are going to outlaw them soon anyway."

YOU COULD SAY
"Yup, I'm too busy anyway."

YOU SHOULD SAY
"If I could show you a fireplace that didn't cost much more than a metal fireplace, and was tested by an EPA certified lab and shown to be clean-burning, would you be interested?"

Want frys with that? Once you make a sale it really works to ask if the customers needs anything else, like a Chimney Pot or a Brick Oven.

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